News

The First Group Hospitality and MIDROC Investment Group have signed a master agreement to develop and operate 10 properties across Ethiopia, marking a significant growth of internationally branded hospitality assets in the East African country.

The First Group Hospitality announces a series of senior leadership appointments, with all roles newly created to support the company’s accelerated growth trajectory and evolving operational scale.

Ciel Dubai Marina, Vignette Collection by IHG, proudly opens its doors as the world’s tallest hotel, featuring one of the world's highest infinity pools with panoramic views of Dubai’s coastline.

A Community-First Lifestyle Hotel in Dubai. Located in JVT, the new neighbourhood hotel offers 579 rooms, original dining concepts, and vibrant social spaces to connect and experience the city like a resident.

This case study explores The First Group Hospitality’s journey from traditional hospitality practices to transforming its portfolio of urban hotels.

The First Group Hospitality transformed The Luggage Room, an underperforming bar in Dubai Marina generating $170K annually, into Risen Café & Artisanal Bakery, a thriving $1M/year destination.

The First Group Hospitality is a leader in hospitality asset management, we have consistently demonstrated our ability to unlock value for hotel partners through data-driven strategies and operational excellence.

The First Group Hospitality successfully transformed Barbary Deli, an underperforming restaurant and bar in Dubai, into Lola Taberna Española, a vibrant Spanish tapas bar, achieving a full ROI of $350,000 in under 9 months.

In 2021, The First Group Hospitality launched The First Collection at Jumeirah Village Circle (JVC), setting a new standard for urban luxury.